FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Microsoft President Brad Smith called for an end to the government shutdown during an appearance on Cheddar Thursday, saying that the political stalemate in the U.S. is contributing to broader international instability resulting from the ongoing Brexit chaos and weakness in the Chinese economy.
Inflated housing prices and long commute times in tech hubs nationwide is "sapping the vitality" from cities, Microsoft President Brad Smith told Cheddar Thursday following the company's announcement it would invest $500 million to address affordable housing and homelessness in and around Seattle, Wash.
TradeStation, the online broker-dealer, is dipping its toes into crypto. Speaking with Cheddar's Tanaya Macheel at the North American Bitcoin Conference in Miami on Thursday, CEO John Bartleman said crypto trading would be a "natural extension" to the asset classes currently offered on the TradeStation platform.
Abra, the crypto exchange and digital wallet startup, is trying to fundamentally change the way banking is done with a simple consumer-facing app that allows users to effectively create "synthetic" dollars using the inherent value of Bitcoin and other cryptocurrencies. Bill Barhydt, Abra's co-founder and CEO, explained the strategy to Cheddar's Tanaya Macheel at the North American Bitcoin Conference in Miami.
Ford Motor Company and Volkswagen AG announced at the Detroit Auto Show they will form a "broad alliance," but the reality of a partnership may present certain conflicts for both companies. "I think that this is going to be a very difficult friendship to make work because Ford ($F) is expected to make some pickup trucks for Volkswagen, which sounds good because Volkswagen needs those pickups in other markets," Nathan Bomey, business reporter at USA Today, told Cheddar Wednesday.
There is a scene in the 2002 sci-fi film "Minority Report" that has always struck me. John Anderton, the film's protagonist played by Tom Cruise, is running through a mall, bombarded by ads from premium brands like American Express and Lexus that are tailor-made just for him. I was always fascinated by that moment in the film ー because it seemed so far-fetched and dystopian, but at the same time, almost pre-ordained.
After two years and $52 million in funding from some of Silicon Valley’s top investors, the video chat app Houseparty is ready to start making money. On Thursday, the social network announced a partnership with “Heads Up!,” the charades-like game for phones that was created by Ellen DeGeneres and Warner Bros. Entertainment.
Soulja Boy is not shy about expressing his infatuation with three things: wealth, fame, and Tesla. "I love Tesla ($TSLA), man. I think it's one of the most innovative things in the last century," said the rapper, who dressed in a Tesla tracksuit for his interview with Cheddar Wednesday.
Even after a dramatic and high-profile series of privacy violations in 2018, consumers are still willing to surrender personal data to improve their shopping experience ー but only if that data is handled responsibly, Salesforce growth and innovation evangelist Tiffani Bova told Cheddar Wednesday.
A new travel site is looking to make booking a vacation as easy as sending a text message. SnapTravel offers exclusive hotel deals via SMS, in an effort to get customers the hotel they want, when they want it. "Essentially, we want to get you the best hotel, as fast as possible, and as easy as possible," CEO and co-founder Hussein Fazal told Cheddar.
