FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Shares of embattled social media company Snap soared more than 16 percent in extended trading on Tuesday, after beating Wall Street's expectations for its fourth-quarter financial results and reporting relatively stable daily active users year-over-year. Wedbush's Dan Ives said the results showed signs of progress.
Viacom CFO Wade Davis says the company's recent acquisition of Pluto TV gives it a competitive advantage as it vies for consumers in a saturated market."The market for video products has been segmenting for some time now," Davis told Cheddar Tuesday. "With this segmentation, consumers have become a lot more value conscious, and we think that that underscores the opportunity in what we talk about as the free price point."
Blue Hexagon, a company focused on protecting companies from cyberthreats, has raised $31 million from Benchmark Capital and Altimeter Capital, which called the startup's deep learning technology a "game changer" in cybersecurity.
Google parent company Alphabet slipped in extended trading on Monday after the FAANG stock beat Wall Street expectations on its top and bottom lines, but cost-per-click ー or the amount Google charges advertisers when an ad gets clicked ー fell 29 percent on Google properties.
Facebook has made its first acquisition in the blockchain space. The social network has quietly hired the team behind Chainspace, a small blockchain startup founded by researchers from University College London, Cheddar has learned. Chainspace was building a decentralized “smart contracts” system that could facilitate payments and other services through blockchain technology.
Chris 'Hellpockets" Fields reflects on the Red Bull Final Summoning. Hellpockets also weighs on the character changes in Dragon Ball Fighterz.
These are the headlines you Need 2 Know for Monday, Feb. 4, 2019.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Steve Case has been traveling the country in search of the next big thing, and he's eyeing Florida and Puerto Rico for the next leg of his journey. The former AOL CEO wants to find ー and invest in ー entrepreneurs outside the major coastal tech hub through his Rise of the Rest initiative. He told Cheddar Friday that the next big wave of innovation will come from the heartland, and he's putting his money where his mouth is.
