E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Artechouse, a digital art studio in New York City, has a new exhibition that lets visitors experience never-before-seen images that the James Webb space telescope captured. Cheddar News takes a peek inside the newest immersive experience.
Cheddar's own Chloe Aiello takes a tour of the ARTECHOUSE to see its latest exhibit "Beyond the Light," which features images from the James Webb Space Telescope.
U.S. and British cybersecurity officials warned Wednesday that a Russian cyber-extortion gang's hack of a file-transfer program popular with corporations could have widespread global impact. Initial data-theft victims include the BBC, British Airways and Nova Scotia's government.
Apple recently acquired augmented reality company Mira following its launch of the Vision Pro headset. Cheddar News explains how Apple is looking to tap into the AR market long dominated by Meta.
NJR Clean Energy Ventures built a vast array of solar panels, linked them together, and placed them on the surface of the water at Canoe Brook Reservoir.
The Consumer Financial Protection Bureau laid out a number of concerns about the growing use of chatbots by banks to handle routine customer service requests.
With concerns about misinformation spreading online, European Union officials want to more closely regulate artificial intelligence, and they're asking the world's biggest tech companies for help.
Sens. Elizabeth Warren, Ron Wyden, Ed Markey, and Mazie Hirono sent a letter to top officials at Twitter expressing their concerns over the platform's privacy policy.
