FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
TikTok, the Chinese-owned company that has quickly become one of the hottest apps in North America, has hired a veteran YouTube executive named Vanessa Pappas to oversee its U.S. operations. TikTik parent company ByteDance is the most valuable private company in the world.
By all accounts, 2018’s North American Bitcoin Conference was packed. The bull market attracted more than 4,000 zealous attendees to Miami to hear the Bitcoin gospel. That January, the term “Bitcoin Billionaire” was widespread, and a tide of scheming hustlers and buttoned up institutions had infiltrated the ranks of Bitcoin’s true believers, looking for riches.
Motorola is out with its latest line of smartphones offering customers more options when it comes to budget-friendly devices. The new G7 models feature bigger screens, sharper cameras, and longer battery life. Motorola's head of product operations, Doug Michau, talked to Cheddar about the importance of low-cost options and also addressed rumors of a Razr reboot.
Airbnb announced on Thursday that airline industry veteran Fred Reid has joined the company as global head of transportation to lead an intensive push into transportation. “We’re going to explore a broad range of ideas and partnerships that can make transportation better. We haven’t settled on exactly what those will look like,” Airbnb CEO Brian Chesky said in a statement.
Warren Bravo thinks investors will get behind his fish waste-based cannabis concept when his company, Canadian marijuana producer Green Relief, heads to the public market this year. "We are going out, we'll say, sometime this year into the IPO space," Bravo, Green Relief CEO and co-founder, told Cheddar on Wednesday, adding that he's not committed to a specific time frame.
If there's one issue on which President Trump and Congress can work together, it's infrastructure. That's according to Henry Cisneros, a veteran private equity investor and former HUD Secretary under President Bill Clinton.
Firefly is a car-top digital smart screen that benefits ridesharing drivers by giving them a new source of income ー and helps their home cities by providing them with new streams of data, the company's CEO told Cheddar.
"We placed digital smart screens on top of taxi and rideshare cars, and thereby we serve location and time-targeted outdoor advertisements, at the same time our smart screen generates a lot of smart screen data which we share back with municipalities and cities," said Firefly's co-founder and CEO Kaan Gunay.
Social media has helped fuel massive opportunity in the travel industry, but with opportunity, comes cutthroat competition, Trivago CEO Rolf Schrömgens said Wednesday. "People are really traveling in general more. They want to experience stuff, they don't want to buy stuff anymore," Schrömgens told Cheddar.
These are the headlines you Need 2 Know for Wednesday, Feb, 6, 2019.
Abra, a five-year-old crypto company that has historically been focused on remittances, is starting to look like a fintech app itself; it will soon give users the ability to use their bitcoin to invest in traditional assets “like Apple, Amazon, gold and the S&P 500," according to a customer email it sent late Tuesday.
