FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Facebook announced on Wednesday a comprehensive ban on white nationalism and white separatism, two ideologies that the company previously viewed as different from white supremacy, which the social network blocked in 2018.
With just nine months until California implements the strictest data privacy law in the nation, the vast majority of businesses operating in the state are not compliance ready, a new report found.
There's a phenomenon on the internet called the "Streisand Effect," whereby a person's attempt to suppress information ends up widely publicizing that very same information. It was named after a situation an incident when Barbra Streisand tried to keep images of her Malibu mansion off the web and inadvertently drew massive amounts of attention to it. And it's why Devin Nunes' mom was trending on Twitter Tuesday morning.
Snap Inc. plans to announce its long-rumored gaming platform for developers next month. The mobile game platform, internally codenamed “Project Cognac,” will feature a handful of games from outside developers designed to work specifically in the Snapchat app.
Editor's Note: On Wednesday afternoon, Cheddar Business erroneously reported that a Circle executive had left the company. A company spokesperson has confirmed that the executive remains an employee of Circle. Cheddar Business regrets the error.
A recent independent valuation of Tinder commissioned by parent company Match Group has placed the dating app's value at roughly $10 billion, an astounding increase from a $3 billion valuation less than two years ago that has potential ramifications for an explosive lawsuit against the company.
Elon Musk may be going to Vegas. The Las Vegas Convention and Visitors Authority has recommended that The Boring Company be chosen to construct a "people mover" below the expanding convention center.
The mercurial and Twitter-obsessed Tesla ($TSLA) CEO changed his handle overnight to "Elon Tusk" with an elephant emoji, and tweeted that there would be "some Tesla news" coming at 2 p.m. on Thursday.
Snap Inc. CEO Evan Spiegel isn't one to typically tease future products, but he did hint that Snapchat has bigger ambitions for e-commerce during a talk at a conference on Monday. Snapchat has "pretty cool products coming on the e-commerce side that we’re excited about," Spiegel said onstage at Morgan Stanley's Tech, Media, and Telecom industry conference in San Francisco.
After packing up its plans to open a new campus in New York City, is it possible Amazon will cross the river and set up shop in Newark, N.J.? That city is holding out hope that Amazon's exodus from New York doesn't mean that it's done expanding in the region. Aisha Glover, president and CEO of the Newark Alliance, told Cheddar on Tuesday that her job is to "gently nudge them and remind them that Newark is still there."
