FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Attorneys general from states across the country filed a federal lawsuit on Tuesday against the pending merger between T-Mobile and Sprint.
Uber is holding its third annual Elevate Summit this week in Washington D.C. to show off its progress so far in bringing its vast logistics and ride-hailing network to the skies'.
These are the headlines you Need 2 Know for Monday, June 10, 2019.
Nearly a decade since the Arab Spring uprisings, social media use in the region has declined dramatically.
Tally Save is designed to motivate users to save by letting them earn points they can redeem for gift cards to 50 of the largest U.S. retailers including Amazon, Whole Foods, Target and Starbucks as well as services like Uber or Airbnb.
The largest financial hub in the world with 20 million consumers, New York is an integral part of achieving mainstream and institutional adoption.
Facebook is expected to report first-quarter earnings and revenue in extended trading on Wednesday, and investors will be watching for clues on how the social network plans to monetize its key Stories feature.
Samsung will not debut its Galaxy Fold smartphone in the U.S. on Friday, as originally planned. “You can’t make a second impression,” a tech reviewer tells Cheddar.
T-Mobile’s new bank account might not pose a competitive threat to the biggest U.S. banks, but it’s a strong competitor to the many startups vying to shape how people save and manage their money.
Pinterest made its market debut Thursday morning trading shares on the New York Stock Exchange at $23.75, nearly 25 percent higher than its initial public offering price.
