FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Facebook announced a new financial system that will be based on a digital token called Libra managed by an independent non-profit consortium, which is currently comprised of companies like Uber, Spotify, Visa, and MasterCard.
These are the headlines you Need 2 Know for Tuesday, June 18, 2019.
Sotheby's, one of the world's oldest auction houses, is being acquired by Patrick Drahi, the founder and controlling shareholder of European telecom giant Altice, in a $3.7 billion deal, the company announced Monday.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
A Toronto-based investment fund manager called 3iQ is working to overturn the rejection of its proposed Bitcoin Fund by the Ontario Securities Commission, saying that it is withholding opportunities from Canadian investors and holding back advancements in fintech. FredPye, President and CEO of 3iQ joined Cheddar to discuss the battle.
During its Elevate conference this week Uber sought to sell its vision for aerial logistics. Cheddar's Hope King was there.
These are the headlines you Need 2 Know for Thursday, June 13, 2019.
As scrutiny into the practices of large tech firms increases, the House Judiciary Antitrust Subcommittee on Tuesday held a hearing on the impact platforms like Google and Facebook have on the media.
These are the headlines you Need 2 Know for Wednesday, June 12, 2019.
Attorneys general from states across the country filed a federal lawsuit on Tuesday against the pending merger between T-Mobile and Sprint.
