FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
These are the headlines you Need 2 Know for Friday, June 28, 2019.
According to marketing agency Merkle, Google accounted for 91% of U.S. site visits produced by mobile searches. Lorraine Lilley, owner of Let’s Start Design, shares how to get your business found online, and other essential pages to include on your site.
These are the headlines you Need 2 Know for Thursday, June 27, 2019.
Israel-based Check Point is sounding the alarm bell for the video game industry about improving user protections after gaming giant EA recently addressed a flaw that left 300 million gamers vulnerable to hackers.
Cambium Networks, a company that builds wireless broadband networks for companies, governments, and other internet service providers, plans to focus on its customers and will "let the markets play out long term."
These are the headlines you Need 2 Know for Wednesday, June 29, 2019.
A lawsuit brought by pilots against Boeing alleges the beleaguered aerospace manufacturer covered up the design flaws of the 737 Max jet at the center center of the deadly crashes of Ethiopian Airlines Flight 302 and Lion Air Flight 610
The sophisticated rocket sent a payload that included 24 satellites, a new, solar-powered space sail, and the ashes of 152 people, into space with its side boosters successfully returning to Earth unscathed.
Senators Mark Warner and Josh Hawley introduced the "Designing Accounting Safeguards to Help Broaden Oversight and Regulations on Data Act," or the Dashboard Act on Monday.
Green Growth Brands has added another retail veteran to its team. A former executive at Victoria’s Secret, Tommy Hilfiger, and Calvin Klein, Jann Parish joins the CBD-infused beauty and skincare company as chief marketing officer, as it seeks to tap into the cultural movement surrounding cannabis and hemp.
