FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
To celebrate its 70th anniversary, MotorTrend took a look back at past car of the year winners to pick the ultimate. Ed Loh, editor-in-chief of MotorTrend, breaks down why the 2013 Tesla Model S came out on top.
These are the headlines you Need 2 Know for Friday, July 12, 2019.
French lawmakers voted to impose a 3 percent tax on revenues from digital services that reach French users that could leave U.S. tech giants like Facebook, Google, and Amazon facing a hefty new tax bill.
Getting discovered online is one of the fastest ways to success online. Yohell Collado, Lead Creative Designer at Heir Brands, joins Cheddar to share some industry secrets on how you can use Google to get your brand in front of more people.
These are the headlines you Need 2 Know for Thursday, July 11, 2019.
The NYSE had the busiest first half in 2019 in more than a decade, and traders will be watching closely over the next two quarters as another round of heavyweight tech company IPOs are expected.
Instagram is ramping up its anti-bullying efforts with two new features that it hopes will protect users from hurtful and abusive content, the company announced this week.
The modern-day space race just took a major step toward maturity, with Sir Richard Branson's announcement that Virgin Galactic will go public. When it lists later this year, Virgin will become the first publicly traded space-tourism company.
The market for hemp-derived CBD is expected to hit $5.1 billion in 2019 and $23.7 billion by 2023, according to new research from CBD and cannabis-focused market research firm, Brightfield Group. Despite bullish projections from researchers, enthusiasm from the industry, and curiosity from consumers, however, legislation at the federal and local levels isn’t keeping pace.
Researchers at the University of Nebraska Medical Center and Temple University reported using gene therapy to eradicate HIV in mice. Now the team is considering how to turn that into a life-saving cure for humans.
