FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
These are the headlines you Need 2 Know for Friday, Aug. 23, 2019.
After hearing complaints that there wasn't enough quality inventory from her own homebuying clients, Sandra Heddon started a pre-designed, sustainable home company to fill the gap. Heddon, who is the co-founder and owner of Modern Catskills, joins Cheddar to discuss how she launched her business.
The Cupertino-based tech giant may go with a major overhaul of the next iPhone with new camera tech and faster processors, but no 5G, according to a report.
These are the headlines you Need 2 Know for Thursday, Aug. 22, 2019.
TuSimple, the autonomous truck startup, isn't aiming to replace human drivers after partnering with UPS and the U.S. Postal Service, according to chief product officer Chuck Price. Instead, it hopes to help cover a nationwide driver shortage.
Nearly a thousand Twitter accounts were blocked and several Facebook pages taken down on Monday in a coordinated effort by the social media platforms to curb misinformation campaigns spread by the Chinese government against protesters in Hong Kong.
Startup Kino Institute will be providing the tech for Steven Spielberg's upcoming interactive horror project.
Conversational artificial intelligence company Uniphore has big plans to disrupt call centers by further deploying AI technology into the customer support sector.
Outlier is a new for-profit venture from Aaron Rasmussen that aims to replace universities' introductory-level courses with highly-produced educational online content.
In Srinagar, the capital city of Jammu and Kashmir, over one million people woke up last week to a complete telecommunications blackout. The blackout was mandated by the Indian government, which just hours later would unilaterally strip the disputed territory of its autonomy status.
