FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Fact or Fiction: Due to limited time and resources, small and medium-sized business owners have to wear many hats, often without much assistance. Brian Fanzo, founder of iSocialFanz, joins Cheddar to share what owners should do themselves and what they should leave to the pros.
The U.S. semiconductor and telecom giant revealed it's acquiring the remaining portion of RF360, its joint venture with Japanese electronics giant TDK corporation, expecting the deal to aid in the development of efficient 5G devices.
JPMorgan Chase and Wells Fargo have invested in Greenlight, the teen-focused digital banking company that provides parent-managed debit cards for kids, the startup said Monday.
The fintech startup has bought the naming rights to the future home the LA teams, which it will dub SoFi Stadium.
The détente emerged Wednesday after China approved tariff exemptions for a number of U.S. imports and President Trump announced that the U.S. will postpone its forthcoming tariff hikes.
According to the Small Business Administration, there are 30.2 million small businesses in the U.S. Stephanie M. Casey, CEO of Lovage, Inc., shares tips to help your website catch and keep the attention of your customers.
Assembly Bill 5, which the state Senate approved on Tuesday, would require employers to treat independent contractors — like Lyft and Uber drivers — as regular employees.
At the Apple Special Event from the Steve Jobs Theater in Cupertino, California, the hardware giant revealed big updates to its iPhones, iPads, and Apple Watches, but also delivered news on services like Apple+ and Apple Arcade.
Fact or Fiction: It’s never been harder to reach today’s Millennials and Gen Z consumers. Brian Fanzo, founder of iSocialFanz, joins Cheddar to break down this myth and help entrepreneurs grow their business.
Elliott Management Corporation, an activist investment firm, called for major changes at AT&T on Monday and unveiled a plan that it says could boost the telecommunication company's stock by 65 percent in the coming years.
