FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
These are the headlines you Need 2 Know for Thursday, October 3, 2019.
These are the headlines you Need 2 Know for Wednesday, October 2, 2019.
Fact or fiction: Personal branding is only important for entrepreneurs. Brian Fanzo, founder of iSocialFanz, breaks down this online marketing myth and explains why employees should make up a large portion of your company's footprint.
SpaceX, over the weekend, unveiled its new prototype spaceship: Starship. The ship is set to be the most powerful rocket in the world and is the latest development in the company's decades-long pursuit to facilitate interplanetary travel.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.*
Now people in New York City, Panama City, Florida, and Boise, Idaho can hook up to the next generation wireless network. This brings the total number of Verizon’s 5G-capable cities to 13.
Cheddar breaks down the benefits of Corvid, a Wix tool that business owners can use to further customize their sites.
Peloton priced shares at $29 after the bell Wednesday, valuing the company at $8.06 billion as it prepares to make its public debut Thursday. That's at the high end of the original $26 to $29 price range Peloton was targeting. The company raised $1.16 billion in the offering.
As pressure mounts to detect and combat the spread of deepfakes, startups like Canny AI are embracing the technology and attempting to commercialize it.
The president and CEO of eBay Devin Wenig is stepping down, and the company's senior vice president and chief financial officer Scott Schenkel will take his place as interim CEO.
