FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Part of the updates includes testing “publisher white lists,” which will allow brands to select which accounts that their ads are approved to run on. It also includes centralized ways to create publisher blocklists, set ad inventory filters, and get reports.
These are the headlines you Need 2 Know for Wednesday, November 20, 2019.
Blockchain analytics startup Elliptic has added XRP, the native currency of the Ripple payment network, to its risk management suite and identified $400 million in XRP transactions linked to illicit activity, including scams, theft and money laundering.
The Growing Renewable Energy and Efficiency Now (or GREEN) Act would add five years to the so-called investment tax credit (ITC) that provides an upfront subsidy to solar and offshore wind projects.
Despite reports of a rough launch from some reviewers, Jack Buser, director of games and business development for Google, couldn't be more excited for the system's future.
Brandon Krieg, CEO of Stash, welcomes the fintech ambitions of companies like Google and Amazon saying it will "help us all stay on our toes."
Aircam Chief Technology Officer David Hopkins talked with Cheddar about how the app will allow amateur and pro photographer alike to automate the image downloading, editing, and sharing process.
The Winklevoss-led cryptocurrency exchange Gemini has made its first acquisition: a platform that lets users buy and manage non-fungible tokens called Nifty Gateway.
The social media company is worried its Chinese roots could get in the way of growth opportunities and is now considering ideas like moving operations to Singapore and rebranding the app in the U.S., according to a report.
Thousands of accounts were reportedly posted on Reddit and hacker forums. Disney+ users flocked to Twitter and Reddit to complain.
