FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
The New York State Department of Financial Services has granted the notoriously tough-to-get BitLicense to the digital bank to trade cryptocurrencies.
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The energy sector is in "a really exciting time," Chairman Neil Chatterjee told Cheddar Monday. His agency, the Federal Energy Regulatory Commission, is charged with overseeing the power grid.
Cyber Monday has grown to become one of the most critical shopping events of the year for retailers. In 2019, Adobe Analytics is predicting consumers are on track to spend $9.4 billion ー 19 percent year-over-year growth.
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The withdrawal highlights a fast-growing industry of startups whose collective agile development strategies tend to be at odds with the highly regulated and slow-moving banking industry they're trying to shake up.
Sam's Club partnered with Allyson Felix and Usain Bolt to promote its updated proprietary technology "Scan and Go" that lets shoppers keep track of items they want to purchase and skip the checkout line.
The PayPal-owned, hugely popular person-to-person payment app is testing a feature that prompts senders to enter the last four digits of the intended recipient's phone number if the two aren't in each other's networks or haven't exchanged money before.
The region's natural gas utility, Peoples Gas, is spending $30 million to build five gas-fired generating stations that will together churn out 20 megawatts – enough not only for the airport itself but a hotel and gas station that are on-site.
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