FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
According to Coffee Meets Bagel co-founder Dawoon Kang, post-Christmas until the New Year is the biggest time for online dating.
U.S. automaker General Motors and Korean chemical giant LG Chem will invest $2.3 billion by 2023 in a new joint venture to create battery cells for electric cars in Lordstown, Ohio.
CEO Zac Prince said the decision to build a trading function was a response to feedback from existing users interested in buying and selling crypto assets on the same platform they already keep their funds.
The retail giant invested $250 million in interactive video platform Eko last year. Eko creates choose-your-own adventure shows for the modern age.
Critics slammed Amazon.com for selling Christmas ornaments, bottle openers and other trinkets that featured scenes of the Auschwitz concentration camp ー all made by a third party seller called "Fcheng."
Offensive trinkets sold on the Amazon Marketplace may be part of a bigger problem facing retailers: the rise of robots using algorithms to generate an endless variety of cheap products--all to entice even one buyer. Juozas Kaziukėnas, founder of e-commerce analysis company Marketplace Pulse, explains how these sellers work.
The automaker and breakfast purveyor announced a collaboration to create plastic vehicle parts out of coffee bean waste from the roasting process.
Expedia's Chief Executive Mark Okerstrom and Chief Financial Officer Alan Pickerill will resign their posts effective immediately. The year has been notable for how many chief executives have resigned, quit, or been forced out.
The San Francisco-based company, led by SoFi's former CEO Mike Cagney, provides fixed-rate Home Equity Lines of Credit (HELOCs) in an all-digital process that promises borrowers decisions in less than five minutes and funding in less than five days.
Geoffroy Van Raemdonick, CEO of Neiman Marcus, told Cheddar that the luxury retailer is embracing a guided online shopping experience with the help of personal shoppers and machine learning.
