FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Hawaiian Electric is committing to clean energy by working to achieve 100 percent renewable energy by 2045. In this episode of Slice, Connie Lau, President and CEO of Hawaiian Electric, talks with the New York Stock Exchange VP of Listings and Services Chris Taylor about how the company will achieve this goal.
It's been a quiet start to December for Bitcoin, which has held steady around the $7,500 mark. Bitcoin developer Jimmy Song joined Cheddar to discuss his outlook for bitcoin heading into 2020.
The company confirmed late Friday that it will move 1,500 employees into 350,000 square feet of space in a new building in the Hudson Yards development on the far west side of Manhattan.
Mayor Meghan Sahli-Wells of Culver City, California, spoke with Cheddar about transitioning from the golden age of film production to the new Hollywood renaissance of streaming content.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Michelle McKenna, the NFL's first chief information officer, joined Cheddar to discuss sports, technology, and breaking glass ceilings in male-dominated industries.
These are the headlines you Need 2 Know for Friday, December 6, 2019
Recompose | SEATTLE recently unveiled renderings for what it says will be the world's first site for composting human remains, or what it's calling the first truly "sustainable option for after-death care."
Kroger's Business Development Leader Ethan Grob says that his company is trying to capitalize on the larger industry trend of delivery-only restaurants by partnering with the cloud-kitchen platform ClusterTruck.
Ducati’s e-bikes have been selling overseas since last year, but 2020 will marks its first time selling the products stateside.
