FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
CEO Roei Ganzarski said the excitement of the moment the first electric-powered commercial flight took off felt like the birth of another child.
The U.S. residential solar market posted its biggest quarter on record in Q3 2019, according to a report by Wood Mackenzie Power and Renewables.
Robinhood, the popular single-stock trading app, now allows users to invest in fractions of stocks or funds. The new feature, launched Thursday, is the next step for the fintech unicorn in becoming “the best place for first time and new investors,” Abhishek Fatehpuria, a product manager, told Cheddar.
Wayv seeks to provide an Amazon-like, end-to-end service that includes financing, wholesale, and logistics for cannabis retailers, growers, manufacturers, and distributors.
An FAA analysis after the first crash of a Boeing 737 Max predicted there would be more disasters without a fix of critical automated flight-control system. Safety officials estimated there could be 15 more crashes of the Max over the next few decades. Yet the Federal Aviation Administration did not ground the plane until a second deadly crash five months later.
Google's 'Year in Search' report is out, and it shows what we've all been looking for in 2019.
The Recording Academy recently named Grammy award-winning singer-songwriter Jason Mraz as its District Advocate Ambassador. Mraz told Cheddar that it's currently "the wild west in music."
The New York State Department of Financial Services has proposed new guidance for licensed cryptocurrency firms that would make it easier for them to add new coins to their offerings, Superintendent Linda Lacewell announced Wednesday.
These are the headlines you Need 2 Know for Wednesday, December 11, 2019.
The flight marked a new milestone in the international partnership between Harbour Air, a seaplane airline, and magniX, an Australian firm developing electric propulsion systems.
