FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Amazon Alexa Auto Chief Evangelist Arianne Walker told Cheddar she wants Alexa to shift the perception of the in-car digital assistant.
These are the headlines you Need 2 Know for Wednesday, December 18, 2019.
As 2019 puts a bow on the teens, highlights from the year showed fans that the industry is ready and willing to adapt to upheavals in technology and politics while still having some fun along the way.
Mark Groden, founder and CEO of Skyryse, sees the just completed end-to-end autonomous flight of its helicopter called Luna as a large step forward in realizing a new sky-based transportation system.
Joel Flory, CEO of the photo editing app VSCO, discussed the VSCO girl trend and the acquisition of camera and app company, Rylo, in a sitdown with Cheddar.
Cheddar looks back at the high-profile product failures of the year.
The middle-of-the-night moves on Capitol Hill blindsided the solar sector. The industry had launched an ambitious lobbying effort this summer to extend the industry's tax credit and until last night had believed that an extension would be included in the tax packages.
1-800 Contacts, the private-equity-owned online contact lens retailer, is buying 6over6 Vision, an Israeli startup that has pioneered a way for customers to bypass eye doctors and complete in-home eye tests via their smartphones.
These are the headlines you Need 2 Know for Tuesday, December 17, 2019.
The company’s stock fell Monday after a morning report from the newspaper said Boeing would likely make an announcement today. Boeing’s board met Sunday and Monday to determine the future of the plane.
