FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
The majority of the top 10 candidates spent more on television and radio advertising than they did on Facebook ads by the end of November.
These are the headlines you Need 2 Know for Friday, January 3, 2020.
The price of oil surged Friday on concerns that Iran might respond to the killing of its top general by the United States by disrupting global supplies of energy from the Middle East.
BlockFi is getting ready to launch a bitcoin rewards credit card this year as it continues to build a more complete suite of financial services and draw more consumers into the cryptocurrency market.
Social media will continue to rapidly evolve in the next year with a new regulatory landscape, in light of new research on how it affects emotions, the rise of newcomers like TikTok, and a new era of commerce.
These are the headlines you Need 2 Know for Tuesday, December 31, 2019.
Tesla unveiled its first China-made electric vehicles for purchase Monday. Despite hitting this milestone, the company’s stock sunk on speculation the company will miss 2019 delivery expectations when Q4 numbers are released.
A look at the events that are sure to make the market move next week — the final week of 2019!
Kevin Tan, CEO of the food ordering app Snackpass, talked to Cheddar about plans to expand to more college campuses and cities as well.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
