FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Ed Bastian became the first-ever airline CEO to deliver the keynote address at CES where he outlined a number of futuristic visions for the airline.
Even though TeamFight Tactics was initially released as a League of Legends game mode, it has become so much more. And is now a staple within the autobattler genre. Inven Global's Esports Journalist Tom Matthiesen joined us to give us a review of 2019 as well his thoughts for TFT's 2020 future.
JetBlue plans to invest in green projects designed to absorb or avoid the greenhouse gas emissions being produced by the airline’s 1,000 daily flights.
While no one knows how consumers will embrace the multitude of options, executives from WarnerMedia tell Cheddar one thing is certain: all streaming distributors are aiming to upend the linear television business model.
Damien Kieran, Twitter’s Global Data Protection Officer, spoke to Cheddar about how his team is ensuring compliance with data protection laws around the world.
Yamaha Corp. of America President Tom Sumner told Cheddar the company has worked to find ways to combine traditional craftsmanship and technology to create a more "compelling" instrument for musicians
Despite expanding into music festivals and other notable entertainment venues, Satisfi co-founder and CEO Don White says that sports remain the company's number one priority.
Only weeks after halting production of the Max 737 jet, Boeing has discovered another potential hazard — critical wiring that may be too close together and could short circuit.
These are the headlines you Need 2 Know for Monday, January 6, 2020.
Hours after the attack at Baghdad International Airport, the Department of Homeland Security's top cybersecurity official reissued a summer bulletin warning of increased cyberattacks by the Iranian government and its allies.
