FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Cheddar's Hope King took a spin in the Yandex driverless car during the Consumer Electronics Show.
The company is offering a “concierge-style” service that delivers virtually any EV and plug-in hybrid available in the U.S. straight to customers’ driveways
The IRS wants to get tougher on the 8 percent of Americans who have ever invested in cryptocurrency.
The payment technology firm, which helps merchants and consumers process transactions online and at the point-of-sale, is banking on Africa's youth demographic to drive growth.
SoFi has made Mastercard the new and exclusive card network for the SoFi Money debit card and plans to introduce a suite of rewards to go with it later this year.
The Special Initiative for Offshore Wind, a research and advocacy organization at the University of Delaware, and the American Wind Energy Association, a trade group, hope to solicit comments and concerns from potential critics.
These are the headlines you Need 2 Know for Thursday, January 23, 2020.
The Fisker Ocean debut at the Consumer Electronics Show in Las Vegas earlier this month represented a new opportunity for CEO Henrick Fisker to stake his claim in the electric vehicle industry.
The company wrote in its latest quarterly earnings report on Tuesday that it had lowered the threshold for a view to someone who watched a piece of content for at least two minutes.
