FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Consumer advocate Ralph Nader, whose grandniece was killed in that disaster, said that even once the plane makes it back to the skies, he won't fly in it.
The Dow Jones Industrial Average sank 7.8%, its steepest drop since the financial crisis of 2008, as a free-fall in oil prices and worsening fears of fallout from the spreading coronavirus outbreak seize markets. The sharp drops triggered the first automatic halts in trading in two decades.
Reddit is opening some of the most visited real estate on the internet to advertising. The platform now offers a new ad type called “Trending Takeover,” which allows companies to place branded content on the Popular feed and search bar for 24 hours.
Robinhood reported major outages of equities, crypto, options, and fractional equities trading at 9:51 a.m. EST.
The Dow Jones Industrial Average plummeted 1,500 points, or 6%, following similar drops in Europe after a fight among major crude-producing countries jolted investors already on edge about the widening fallout from the outbreak of the new coronavirus.
These are the headlines you Need 2 Know for Monday, March 9, 2020.
These are the headlines you Need 2 Know for Friday, March 6, 2020.
Stocks are falling in midday trading on Wall Street, erasing 2 percent from major indexes, a day after they surged 4 percent as the mood swings back to fear about economic fallout from the virus outbreak.
The so-called Ultium battery and the company's modular vehicle platform form the backbone of a range of new EV offerings from GM brands.
The company known for home thermostats said it will release "the most powerful quantum computer yet" within the next three months.
