FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Bitcoin is currently trading at $5,364, about 40 percent up from a low of $3,858 late Thursday night – the lowest since May 2019.
Matt Desch, Iridium Communications' CEO, spoke to Cheddar from the Satellite 2020 conference in DC, a day before the event was cut short when the city declared a state of emergency.
The automakers and parts suppliers had already been reeling from the spread of coronavirus in China, the largest single market for cars and trucks, accounting for about 30 percent of global auto sales.
Quibi, short for "quick bites," is slated to launch on April 6. To compel people to believe in his vision, Jeffrey Katzenberg and his team have been shelling out cash to get star power to come on board. According to people with knowledge of the deals, projects are getting payouts of $8 million to $15 million each.
The international body has developed a two-pronged approach in its battle against incorrect info — partnering with social media platforms to direct users to reliable sources and finding and responding to inaccurate rumors or falsehoods circulating the internet.
Stocks are tumbling again Wednesday, and indexes lost more than 4 percent to wipe out their huge gains from a day earlier as Wall Street keeps reeling on worries about the coronavirus.
These are the headlines you Need 2 Know for Wednesday, March 11, 2020.
Marketing dollars are often among the first on the chopping block — and even giants like Alphabet and Facebook are expected to feel its effects.
Credit Sesame, an app that helps users access their credit score and manage their credit, is launching a bank account that rewards users for improving their credit .
During a Q&A for satellite industry professionals, the SpaceX and Tesla founder avoided all mention of what was happening around the world. Instead, he spent the nearly one-hour time slot repeating the importance of iteration and moving fast.
