FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Personal finance company Credit Karma is focusing on helping consumers understand financial resources available to them amid the COVID-19 crisis, CEO Kenneth Lin told Cheddar Thursday.
From April 3 to April 6, YouGov polled 1,274 adults online in the U.S. regarding their interactions with and perception of telemedicine as a followup to the same questions asked in November.
Three astronauts have arrived at the International Space Station, after departing the virus-plagued planet. The two Russians and one American reached the orbiting lab in their Soyuz capsule Thursday, six hours after blasting off from Kazakhstan.
A top tech expert says there's "a bunch of really great work" happening as different sectors collaborate amid the coronavirus pandemic.
Digital banking startup SoFi has agreed to acquire payments startup Galileo Financial Technologies for $1.2 billion.
Tammy Erwin, Executive VP and Group CEO of Verizon Business, joined ChedHER to discuss how her team is responding to the ongoing COVID-19 outbreak.
Experts maintain that despite social distancing and quarantining measures during the coronavirus pandemic, people should still attempt to socialize "serendipitously" and commit to acts of kindness to mitigate the stress.
New York Stock Exchange President Stacey Cunningham said Thursday that the floor of the exchange will "absolutely reopen" as soon as it is "safe to do so."
The coronavirus outbreak has triggered a stunning collapse in the U.S. workforce, with 10 million people losing their jobs in the past two weeks. Meanwhile, the number of confirmed infections worldwide has hit 1 million, with more than 50,000 deaths, according to the tally kept by Johns Hopkins University.
