FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
As governments around the world consider how to monitor new coronavirus outbreaks while reopening their societies, many are starting to bet on smartphone apps to help stanch the pandemic. But their decisions on which technologies to use — and how far those allow authorities to peer into private lives — are highlighting some uncomfortable trade-offs between protecting privacy and public health.
Companies across a wide swath of industries have found ways to give back to communities in their time of need amid the COVID-19 pandemic.
Workers from some of the biggest companies in the U.S. held walkouts or sick-outs on Friday in honor of May Day to pressure their employers to improve working conditions and pay amid the coronavirus pandemic.
Utah's Lieutenant Governor Spencer Cox and Domo CEO Josh James joined Cheddar to discuss their partnership on testing for COVID-19.
While the New York Stock Exchange isn't sure when it will reopen, its COO Michael Blaugrund said the exchange is already looking at how it will and why humans in the building may be so important to the trading mix.
Bala Ganesh, VP of UPS Advanced Technology Group, told Cheddar Thursday that the shipping and pharmacy companies worked closely with the Federal Aviation Administration to get the drone deliveries up and running.
NASA Administrator Jim Bridenstine announced Thursday the three companies that will develop, build and fly lunar landers, with the goal of returning astronauts to the moon in 2024 and ultimately on to Mars.
The Motion Picture Academy bends the rules for streaming movies this year to qualify for Oscars amid the coronavirus, but large theater changes push back against studios that want to release their films online breaking theater exclusivity even after the pandemic ends.
The spotlight is still on Quibi, which just launched on April 6 in the middle of the pandemic. Its Daily Essentials provides bite-sized chunks of news and lifestyle topics.
Sarah Cooper, the performer behind the viral video, talked to Cheddar Wednesday about why she chose to riff on the POTUS.
