FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
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A growing number of writers, performers, musicians, and podcasters who have turned to fan-direct services such as Patreon, Substack, and OnlyFans to make a living. This trend has only been amplified under quarantine, as media consumption has increased dramatically worldwide.
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Autotune was a staple in pop hits throughout the 2000s. T-Pain, Nelly, Daft Punk, and almost every major pop artist embraced the technology. But most of these famous tunes were actually using Autotune incorrectly. So who started this trend and how did something so despised become so popular?
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Max Simkoff, CEO and founder of States Title talked to Cheddar about the acceleration of digital dealmaking in the mortgage industry, which had been slow to adopt measures before the pandemic.
Wall Street’s rally ran out of fuel in the last hour of trading on Thursday, and the market fell to its first loss in four days amid worries about rising U.S.-China tensions.
President Donald Trump is escalating his war on social media companies, preparing to sign an executive order Thursday challenging the liability protections that have served as a bedrock for unfettered speech on the internet.
Priority Bicycles Founder
Phil Ginsburg, Abbott's Head of Infectious Disease, told Cheddar that new data shows the ID Now quick-results test for coronavirus is accurate if used as intended.
