FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Recent data shows that Quibi isn't gaining as much traction with viewers as one might expect, especially with the initial subscribers' three-month free trial period wrapping up in a few weeks.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
As Twitter waded into controversy for taking steps to fight misinformation and controversial remarks from perhaps its most famous tweeter, President Donald Trump, Facebook has taken the opposite tack, but with no less backlash.
Nikola Motor Company, the hydroge-electric truck manufacturer,
If you lived in a big city in the 90s, you're probably one of the unlucky people who was kept up at night on a regular basis by errant car alarms. But today, those in that same big city hear alarms far less often than you did. So where did car alarms go? How have they evolved, and did we ever need them to begin with?
The online used-car marketplace, Vroom, began trading on Nasdaq on Tuesday, doubling its IPO price.
The skyline of Washington D.C. is stunted. You've probably heard that D.C. can't build skyscrapers taller than the U.S. Capital Building or the Washington Monument. But those are both myths from a bygone era. Cheddar tells the real story.
IBM says it is getting out of the facial recognition business over concern about how it can be used for mass surveillance and racial profiling.
Contactless payments company Square has seen its clients forced to adapt to social distancing and stay-at-home orders with new technology.
Nikola motors goes public after developing zero emissions hydrogen and battery electric powered semi-trucks. A fleet of Nikola trucks are set to be manufactured in 2021 out of Germany.
