FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Lemonade Insurance makes its public trading debut as its shares doubled in price. Co-founder and CEO Daniel Schreiber, talks company success in non-traditional online insurance business and becoming profitable after going public.
As audiences move away from traditional TV, digital media made its pitch for advertising dollars at the 2020 NewFronts.
Oura CEO, Harpreet Singh, talks development of a wearable ring that detects symptoms of COVID-19 and partnership with the NBA as the league heads to Orlando to restart game play.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
7-Eleven introduces contactless gas payment option, allowing customers to use phones to pay at the pump. Chief digital officer Tarang Sethia talked about the company's success and future innovations.
As the coronavirus sweeps the globe, Youtube is a leading outlet for information regarding the virus. Youtube chief product officer talks prioritizing channels and videos with relevant information as well as weeding out fake news.
Amazon's head of worldwide sustainability talks the company's push to net zero carbon emissions by 2040 and investing in companies that are committed to a low-carbon economy.
Docusign continues to thrive while the pandemic impacts nearly every industry. The company plans to expand its service to document management and preparation.
Cheddar's Need2Know Podcast for Tues., June 23, 2020.
Cheddar's Need2Know Podcast for Mon., June 22, 2020.
