FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Hope is set to reach Mars in February 2021, the year the UAE celebrates 50 years since its formation. Two other Mars missions are planned in coming days by the U.S. and China.
Geoff Cook, CEO of The Meet Group talks dating during the coronavirus pandemic. The company has rolled out new features on it's apps to enhance the dating experience.
Jared Spataro, corporate vice president of Microsoft 365, talked to Cheddar about the tech giant's new virtual reality and A.I. voice assistance features in its Teams product.
More than a decade after the term was coined by columnist Thomas Friedman in the New York Times, there is a Green New Deal proposal in Congress. Rep. Alexandria Ocasio-Cortez (D-NY) and Sen. Ed Markey (D-MA) have proposed a formal resolution that would frame climate change, economic sustainability and social justice together under a unifying theme, calling for a Depression-era national mobilization similar to FDR's New Deal, and serving as a litmus test for Democratic presidential candidates going forward.
Dave Hickey, president of diagnostics at BD Veritor, talked to Cheddar about Becton Dickinson's newly approved testing product and the need for widespread availability.
TikTok says it will stop operations in Hong Kong after the city enacted a sweeping national security law last week.
Zumba transitions to online courses as the coronavirus pandemic continues upend industries. Alberto Perlman, Zumba CEO, talks programs targeting families and content the company offers online.
The Supreme Court has upheld a 1991 law that bars robocalls to cellphones.
Uber finally got its food delivery company, acquiring Postmates in a $2.65 billion all-stock deal, the ride-hailing giant has confirmed.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
