FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
The Amal, or Hope, orbiter is the Arab world’s first interplanetary mission.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Netflix added a flood of new subscribers amid the coronavirus pandemic and also offered clues to a possible successor for founding CEO Reed Hastings, who on Thursday named the company’s chief content officer, Ted Sarandos, as co-CEO.
The ruse discovered Wednesday included bogus tweets from Barack Obama, Joe Biden, Mike Bloomberg and a number of tech billionaires.
Samsung is working to empower start ups across the globe to create innovative technologies that can be applied in our everyday lives. Young Sohn, corporate president and chief strategy officer at Samsung, talks newly announced winners of the extreme tech competition.
The three nations alleged Thursday that hacking group APT29, also known as Cozy Bear and believed to be part of the Russian intelligence service, is attacking academic and pharmaceutical coronavirus research institutions involved in vaccine development.
Advertising agencies are expressing concerns about the potential for TikTok to share user data with its Chinese parent company, ByteDance — something the social media platform flatly denies is happening.
The number of laid-off workers seeking unemployment benefits remained stuck at 1.3 million last week, an historically high level that indicates many companies are still cutting jobs as the viral outbreak intensifies.
Secretary of State Mike Pompeo says the U.S. is imposing travel bans on employees of the Chinese technology giant Huawei and other companies the U.S. determines are assisting authoritarian governments in cracking down on human rights.
Millions of people thrive in the American West’s deserts today, but not every is thriving. You’ve probably heard of droughts and wildfires in California, of groundwater drying up in Arizona, and of entire communities, like those on the Navajo Nation, that have been left without running water. The region is finally coming to terms with decades of infrastructure projects, coupled with using more water than nature can provide, as the threat of climate change moves in. Cheddar explains why the American West is running out of water.
