FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Streaming viewership continues to rise as people stay home. The rise in viewership is also said to be linked to states reversing course on reopening. Cheddar's Michelle Castillo reports.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Lee County, deep in the Appalachian Mountains, is one of many rural school districts around the country where the decision over whether to bring students back into classrooms is particularly fraught.
Rebecca Zamolo, creator of the Youtube series 'Game Master Network,' talks new game based, expansion, in-app purchases, and why the game is free.
Facebook has launched the 'Voting Information Center' as a hub to provide users with accurate information regarding everything voting related. Emily Dalton, director of social impact product at Facebook, talks the company's new initiative and goals of the program.
TikTok is planning to fight back against the Trump administration's ban on the company with a lawsuit. The social media platform is suing for unsubstantiated claims that the app is a security threat. Howard YU discusses ByteDance's --TikTok's parent company -- presence in China and the government's ability to request data.
Tesla will split its stock for the first time in its history so more investors can afford to buy a stake in the electric car pioneer following a meteoric rise in its market value.
CuriosityStream CEO, Clint Stinchcomb, talks about the company's plan to go public as it expands its global reach and also explains what sets his platform apart from others.
E-commerce company Mercari makes selling products online easier. US CEO, John Lagerling talks competing with services like E-Bay and highlighting the everyday person looking to make money through the platform.
The coronavirus pandemic has accelerated the need to level the 'educational playing' field when it comes to quality internet access as more students learn from home. LEGO Education president, Eseben Staerk, talks closing the 'digital divide' through a partnership with leaders in tech and education.
