FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Uber can keep operating in London after it won its appeal of a decision by the British capital’s transit regulator not to renew its license.
Future moon explorers will face ultrahazardous radiation levels. That's the conclusion of a new study published by Chinese and German scientists Friday.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
VIA optronics is making its debut on the NYSE after the company raised $93.8 million. Jurgen Eichner, CEO, joined Cheddar to discuss taking the company public and the company's success amid the pandemic.
Ohio Rep. Bob Latta joined Cheddar to discuss new safety legislation he's introduced for autonomous vehicles. The Self-Drive Act will create a national standard for operation of self-driving cars.
As undocumented immigrants navigate life in America, we're hearing a firsthand account of what it's like seeking higher education while being undocumented. Sarahi Espinoza Salamanca, founder and CEO of DREAMers Roadmap, joined Cheddar to discuss how to app helps other undocumented immigrants find funds to pay for school.
California plans to ban the sale of new gasoline-powered passenger cars and trucks in 15 years.
Federal prosecutors say four former eBay employees have agreed to plead guilty to their roles in sending live spiders and cockroaches in an effort to intimidate a Massachusetts couple who ran an online newsletter critical of the auction site.
Google's head of inclusion, Annie Jean-Baptiste, joined Cheddar to chat about Google's mission to be more inclusive in its products, services, and workplace.
Aly Orady,Tonal CEO, joined Cheddar to discuss the home fitness market. Orady also dove into the technology and high profile athletes that have allowed the company to grow.
