FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Spencer Rascoff, the serial entrepreneur behind Zillow, Hotwire, and Pacaso, is helping fuel the SPAC boom on Wall Street with the IPO of blank-check company Supernova.
The Norwalk, Connecticut-based Datto Holding Corp's unusual ticker symbol, MSP, stands for "managed service providers," which make up Datto's main clients and partners.
Pharmaceutical company Merck has partnered with drone startup Volansi to make remote vaccine deliveries. Hannan Parvizian, Volansi founder and CEO, joined Cheddar to discuss the partnership and supplying rural areas with temperature-controlled vaccines..
Social media is taking a particularly important role in this year's election as the platforms works to remove misinformation. Cheddar's Michelle Castillo reports.
Payment processer, Paya, is debuting on the Nasdaq after going public through a SPAC. Jeff Hack, Paya CEO, joined Cheddar to discuss why it was the right time to go public
Nokia says it has been tapped by NASA to build the first cellular communications network on the moon.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Solar tracking company, Array Technologies, has made its trading debut. Jim Fusaro, Array Technologies CEO, joined Cheddar to discuss the discuss why it was time to take the company public.
On the heels of the latest Apple Event, Verizon launches nationwide 5G service. Ronan Dunne, Verizon Consumer Group CEO, joined Cheddar to discuss the launch and offerings that customers can expect from the service.
Online used car dealer, Shift, is set to go public through a SPAC. George Arison, Shift co-CEO, joined Cheddar to discuss its future and the unforeseen rise of car purchases amid the coronavirus pandemic.
