FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Digital political ads , while not the primary source for campaigns, are growing in popularity. Cheddar's Michelle Castillo takes a look at how Facebook's political ad policies are being implemented.
Ryan Merkley, Wikimedia Foundation's chief of staff, joined Cheddar to discuss how Wikipedia is combating the spread of misinformation on Election Day.
DoorDash is getting into the growing prescription drug delivery business through a partnership with wholesale giant Sam's Club.
San Francisco has a population of over 883,000 residents, but it only has two cemeteries for the entire city. But neither of them perform active burials. So why are bodies showing up under the city?
WHOOP is now valued at $1.2 billion after raising $100 million in Series E Funding. Will Ahmed, founder and CEO, joined Cheddar to discuss the success of the brand as people become more attentive of their health.
Five technology giants are reporting earnings Thursday, providing the latest indication of whether they are rebounding from an economic slowdown earlier this year.
Overstock.com shares are soaring after the online retailer beat expected earning, bringing in more than $730 million in Q3. Jonathan Johnson, Overstock.com CEO, joined Cheddar to discuss how the company is reaching new revenue heights.
Following today's big tech hearing, former Virginia Senator Barbara Comstock, joined Cheddar to discuss the government's role in regulating the industry and why it is bad for business.
MediaAlpha, insurance tech firm, made its debut on the NYSE, with shares soaring at $19. Steve Yi, co-founder and CEO, joined Chedder to discuss taking the company public.
The CEOs of Twitter, Facebook and Google have received a hectoring from Republicans at a Senate hearing for alleged anti-conservative bias in the companies’ social media platforms. And
