E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
India became the first country to land a spacecraft near the moon’s south pole on Wednesday — a historic voyage to uncharted territory that scientists believe could hold vital reserves of frozen water, and a technological triumph for the world’s most populous nation.
From moving finances online to the new ways we'll be getting cash, Ray Hatch, the Vice President of Enterprise Solutions Vertical Markets at Comcast Business explains how the banking industry is getting ready for the future.
The head of Russia's space agency said Monday that the Luna-25 spacecraft crashed into the moon after its engines failed to shut down correctly, and he blamed the country's decades-long pause in lunar exploration for the mishap.
Canadian Prime Minister Justin Trudeau accused Facebook on Monday of putting profits over people’s safety during the emergencies created by Canada’s record wildfire season.
Jeffrey Yin, chief financial officer of Artsy, and artist Trevor Paglen explained how AI is expanding the tools that can be used to add new depth to the industry.
