FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Coinbase has made a rousing debut on Wall Street. The digital currency exchange’s stock rose as high as $429, briefly giving it a market value over $100 billion.
CEO and founder of the autonomous vehicle startup Udelv, Daniel Laury, spoke to Cheddar about partnering with Mobileye in order to improve the tech for a rollout of 35,000 driverless delivery vehicles by 2028.
Microsoft, on an accelerated growth push, is buying speech recognition company Nuance in a cash deal worth $16 billion.
Topps, the baseball card and candy company, is putting its latest series of collectible cards on the WAX Blockchain in the form of non-fungible tokens (NFTs) — digital assets that are moving in on the world of physical collectables.
Cheddar senior reporter Michelle Castillo visited the world’s first NFT art gallery Superchief Gallery NFT
Many hope that part of Biden’s latest $2 trillion infrastructure plan would help fund construction for a decades-old proposal for a 200 mph high-speed line that could take passengers from Boston to New York City in 100 minutes.
Ben Kohn, Playboy CEO, joined Cheddar to discuss the lifestyle brand's foray into NFTs and hopes for legal THC.
Jack Conte, CEO and co-founder of Patreon, told Cheddar that the latest fundraise will help the company continue to "internationalize."
With more similar services on the market, there are questions if TikTok can remain king especially as it chases after advertiser dollars.
Vineyard Wind CEO Lars Thaaning Pedersen spoke to Cheddar about beginning production of its wind power farm off the coast of Massachusetts.
