FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Boeing is posting another loss as the pandemic continues to undercut demand for new planes and the company deals with more problems around its 737 Max jetliner.
Tom Pickett, chief revenue officer for DoorDash, spoke to Cheddar about the delivery apps changes to its fee pricing schedule for its restaurant partners.
Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones in order to target more advertising at users.
Car culture in the U.S. spurred a parking boom since the early 1900s. As a result, cities are chock full of parking lots and garages. Cheddar explains why this happened and the often unseen damage it's doing to our urban centers.
The program is an expansion of Key by Amazon Garage Grocery Delivery, which provides temporary access to delivery drivers, who verify their identity and route via the Amazon delivery app.
Charged up by strong sales of its electric cars and SUVs, Tesla has reported its seventh-straight profitable quarter.
Jill and Carlo talk about optimism on the pandemic and economy, a big demographic shift that will have implications for the midterms, Apple rolling out its new privacy tool, and the Oscars ratings.
The charitable arm of San Francisco-based technology giant Cisco Systems has pledged to invest $100 million over the next decade to help reverse the impact of climate change.
Apple plans to invest more than $1 billion in North Carolina to build the company’s first East Coast campus.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
