FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Bill and Melinda Gates say they're divorcing. The Microsoft co-founder and his wife, who launched the world’s largest charitable foundation, said they would continue to work together at the Bill & Melinda Gates Foundation.
Chinese tech giant Baidu has rolled out its paid driverless taxi service, making it the first company that's commercialized autonomous driving operations in China.
Apple’s lucrative app store was alternately portrayed as a price-gouging monopoly and a hub of world-changing innovation during the preamble to a trial that may reshape the technological landscape.
AOL and Yahoo are being sold again, this time to a private equity firm. Verizon will sell Verizon Media, which consists of the pioneering tech platforms, to Apollo Global Management in a $5 billion deal.
Cheddar’s Michelle Castillo stopped by a Convene location in New York, which provides flexible offices, events and meeting spaces, to see what the future of work may hold.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Catherine Carlson, a senior vice president with the Eagles, discussed the NFL team's partnership with LifeBrand, a brand protection firm specializing in social media health checks.
Hark Audio founder and CEO Don Mackinnon spoke to Cheddar about changing the user experience with podcasts through the company's curated Harklists.
Gemini, a popular cryptocurrency exchange, released a report this month looking at the crypto habits of 3,000 U.S. adults.
An overnight stampede in Israel kills dozens, a look at the COVID disaster in Latin America, the economic repositioning in America, a new shortage to report and did people really answer the phone without Caller ID?
