FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Sports remains one of the last things people are willing to watch live, which is making it lucrative for networks and streamers alike — and leagues are asking them to pay up.
The price to rocket into space next month with Jeff Bezos and his brother is a cool $28 million.
J&J Contamination, New Israeli Government, Djokovic wins. Here are the headlines you Need2Know for Monday, June 14, 2021:
OhmConnect, an Oakland-based company, is offering a demand-side solution that could end up playing a crucial role in helping California avoid rolling blackouts this summer.
J&J Shelf Life, Pulse Nightclub Memorial, Consumer Prices Rise. Here is all the news you need to know for Friday, June 11, 2021.
Inmates at an Oklahoma prison began receiving special computer tablets this week.
The world’s largest meat processing company says it paid the equivalent of $11 million to hackers who broke into its computer system late last month.
Now that El Salvador is taking bitcoin nationwide, other Central and South American countries are coming forward with their own proposals in what's shaping up to be a regional race to become the next bitcoin hub.
The White House dropped Trump-era executive orders that attempted to ban the popular apps TikTok and WeChat and will conduct its own review.
Criminal gangs that used a secure-messaging app called ANOM unwittingly allowed the FBI and other law enforcement agencies to eavesdrop on their conversations.
