FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Twitter says co-founder Jack Dorsey will step down as CEO of the social media platform.
The Treasury Department pushed for the requirement to help close the tax gap in the crypto industry by forcing better IRS reporting, but legislators on both sides of the aisle argue that the language is too broad and could curb innovation in the space.
Samsung said it plans to build a $17 billion semiconductor factory in Texas amid a global shortage of chips used in phones, laptops, cars and other electronic devices.
Businesses are turning increasingly to virtual items as gift options this holiday season, especially as shipping delays and shortages make some physical items less available.
Good Morning America co-host Michael Strahan will be among the crew on Blue Origin’s next flight to space.
El Salvador President Nayib Bukele says his government will build an oceanside “Bitcoin City” at the base of a volcano.
Cheddar has been covering the biggest news of the week with some of the biggest names in the biz. In case you missed it, we've pulled together some of the highlights that will keep you informed as we get ready for the week ahead.
Ethereum has long played second fiddle to the headline-grabbing Bitcoin, but the world's second most valuable cryptocurrency has plenty of defenders who say it's destined for the throne.
Babylist, an online baby registry for expecting and new parents, recently raised $40 million a Series C round, bringing the company's total funding to $50 million. Babylist also operates as an e-commerce and content platform. The company says it aims to be a one-stop solution for first-time parents who don't know what they need to buy for their new child. Babylist also says it wants to expand to address the needs of the entire family. Babylist founder and CEO Natalie Gordon joins Cheddar News' Closing Bell to discuss.
Cheddar has been covering the biggest news of the week with some of the biggest names in the biz.
