E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
A.I.-enabled fintech company Qraft Technologies recently closed a $146 million investment from SoftBank Group Corp.
The companies say they are entering a partnership to accelerate artificial intelligence in the asset management industry. Qraft has already developed A.I. solutions that have been used by major financial institutions and says its new approach to asset management maximizes investment efficiency. Qraft Technologies U.S. CEO Robert Nestor joined Cheddar News' Closing Bell to discuss.
A decade ago, long before streaming services, the amount of binge-watching viewers could take part in was slim. Now, streaming services have established binge-watching as a viewing norm. However, how can viewers know when they've crossed the line from innocent entertainment to harmful addiction? Judy Grisel, professor of psychology at Bucknell University, joins Cheddar News to discuss a new study that identifies psychological predictors of problematic binge-watching.
Glassdoor has officially revealed its list of the best places to work in the year 2022. The top 10 on the list include tech companies and just one retail company. Senior economist at Glassdoor, Daniel Zhao, joined Cheddar to discuss more.
Students in the Chicago Public School system will head back to class tomorrow at long last. The move comes after four days of canceled classes due to clashes between teachers and the city, including Chicago Mayor Laurie Lightfoot. National Educational Reporter at USA Today, Richard Erin, joined Cheddar to discuss more.
The internet shutdown has led some Kazakhstan-based miners to hint that they may be looking for greener pastures, while others are banking on a return to normal once the social unrest settles in the country.
Take-Two Interactive, maker of "Grand Theft Auto" and "Red Dead Redemption," is buying Zynga, maker of "FarmVille" and "Words With Friends," in a cash-and-stock deal valued at about $12.7 billion.
American activists are appealing to Tesla Inc. to close a new showroom in China’s northwestern region of Xinjiang, where officials are accused of abuses against mostly Muslim ethnic minorities.
