E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
February is usually a key time of year for the toy industry, with thousands of toys making their debut at the New York Toy Fair. Although this year's event was canceled due to the ongoing pandemic, toy makers are still pumped up to unveil their newest gizmos and gadgets. Maddie Michalik, senior editor of The Toy Insider, joins Cheddar News to break down all things toy related.
Smart data capture company Scandit recently announced a $150 million Series D funding round led by Warburg Pincus, propelling the company to unicorn status with a valuation of more than $1 billion. Scandit develops augmented reality and mobile computer vision technologies that tap into the cameras on smart devices. The startup's platform can be used to interact with retail items and have a more personalized experience while shopping. Scandit says its technology is also being used by industries like transportation, healthcare, and manufacturing. Samuel Mueller, co-founder and CEO of Scandit, joins Cheddar News' Closing Bell to discuss.
A new report shows nearly 240 former officials in Congress, the White House, and regulatory agencies have changed careers to work in the crypto industry.
February 20 marks what would have been Kurt Cobain’s 55th birthday, and NFT gateway Pop Legendz will be offering up a collection of rare images from a 1991 Nirvana show in Philadelphia that took places days before their monster hit album "Nevermind" was to be released. Faith West, the founder of Pop Legendz, music journalist, and the photographer who captured it on film joined Cheddar News to talk about the historic event and the NFT sales where half the proceeds will go to charities like the Trevor Project and GRID Alternatives. “I showed up at a small club, 150 people, not quite know what to expect, brought my camera, and halfway through the show I knew music history was being made," West said of the iconic evening.
Arkansas corporations, private investors and the government are coming together in the hopes to make the state a global leader in the future of transportation. Governor Asa Hutchinson joined Cheddar News to relay the council's plans. "I created the Council on Future Mobility to look at expanding drone delivery, to be able to utilize autonomous or driverless vehicles in delivery, and then also to be able to look at the future and whether you can have driverless or flying cars that can be imagined," he said. Hutchinson also stated that the council will take the safety measures needed before bringing along potentially unsafe tech.
Ford is reportedly considering separating its Electric Vehicle business from its other operations, in hopes of it becoming even more valuable as the company shifts toward electric vehicles. Dan Ives, Managing Director of Equity Research, Wedbush Securities joined Cheddar's 'Opening Bell' to discuss where the company stands in the race toward electrification.
Hertz is teaming up with UFODRIVE, a self service electric vehicle rental company, as part of its commitment to lead the future of mobility. Based in Europe, UFODRIVE is the first all-digital all-electric car rental service controlled from an app. Jayesh Patel, senior VP of corporate strategy at Hertz, joined Cheddar's Opening Bell to discuss the partnership and how it will propel the transition to electric vehicles.
Equip is a virtual treatment platform for eating disorders, and recently raised $58 million in a Series B round led by The Chernin Group. The company aims to revolutionize treatment for eating disorders by delivering virtual care teams and clinical expertise directly to families' homes. Equip says the need for its platform has only been exacerbated by the COVID-19 pandemic. The National Eating Disorder Association's helpline has had a 107% increase in contacts since the start of the pandemic. Kristina Saffran, CEO and co-founder of Equip, joins Cheddar News' Closing Bell to discuss.
