E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Cann, a cannabis-infused beverage company, announced today a $27 million Series A funding round from existing investors like Imaginary Ventures and a roster of new celebrity investors including Nina Dobrev, Adam Devine, Zoey Deutch, Jordan Cooper, Sara Foster, and Rosario Dawson. Cann is also announcing its first international expansion with the brand's launch in Canada. Jake Bullock, co-founder and CEO of Cann, joins Cheddar News' Closing Bell to discuss.
Soul Machines is a company that creates autonomously animated digital people in the metaverse and the digital worlds of today. The startup based in New Zealand recently raised the equivalent of $70 million USD, in a funding round led by Softbank's Vision Fund 2. Soul Machines says it helps to bring digital workforces to life for some of the biggest brands in the world, and creates digital twins of celebrities to reimagine the future of digital entertainment. Greg Cross, co-founder and CBO of Soul Machines, joins Cheddar News' Closing Bell to discuss.
By 2050, nuclear power share of total energy consumption will dip to just 3.7% down from the already measly 4.5% it is today, according to the U. S. Energy Information Administration. However, a group of world powers including the U.S. and Japan is looking to reverse the trend. John Kotek, SVP of Policy Development and Public Affairs at the Nuclear Energy Institute, joined Cheddar News to discuss.
A new startup says they are about to take A.I.-generated voices up a notch by giving the tool the ability to feel much more real. Zeena Qureshi, CEO of Sonantic, joined Cheddar News to discuss further.
The end of 3G is upon us. On Tuesday, AT&T became the first major provider to disable its 3G services, and T-Mobile and Verizon plan to follow suit later this year. The shutdowns are expected to impact millions of vehicles that use 3G networks for updates, remote connection, and certain emergency and convenience features. Lance Ulanoff, the U.S. Editor-in-Chief of TechRadar, joined Cheddar's Closing Bell to discuss the ramifications of the changeover.
