E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Space travel is growing rapidly, and one billionaire businessman has purchased three SpaceX flights in order to push the industry forward. The Polaris Dawn, the first of three flights, will launch later this year, and its crew will conduct the first commercial spacewalk after they've reached the highest orbit in over 50 years. Jared Isaacman, Polaris Program Mission Commander and Founder & CEO of Shift4, joins Closing Bell to discuss the Polaris program's mission, when the first launch will happen and what it will entail, balancing his business with space exploration efforts, charitable efforts with St. Jude Children's Research Hospital, and more.
Following Russia's incursion into Ukraine, the U.S. is warning businesses and major banks to brace themselves for cyberattacks. Lester Munson, a senior fellow at the National Security Institute, joined Cheddar News to break down what this means for financial institutions “So we need to be concerned about not just intentional Russian hacks against American entities but also what Russia is doing in Ukraine. Those things can impact us as well," he said
romantic scams have hit a record high, according to the FTC. Last year alone, victims lost an estimated $547 million, which is six times more than the recorded total from 2017. Debbie Montgomery- Johnson, a victim of romantic scams and the author of the 'Woman Behind the Smile,' joined Cheddar to discuss more.
Dr. Brian Moore, CEO & Co-founder of sports performance and technology company Orrecco, joins Cheddar Innovates to discuss how the @thlete platform is helping pro athletes and Olympians improve their performance, and what the future of tech in the world of sports may look like.
Tom and Darr Aley, Co-Founders of Aidentified, join Cheddar Innovates to discuss how the platform is becoming the next social network for companies to make connections in an increasingly digital world.
Cloud-based marketing technology firm, Zeta Global reported strong Q4 earnings after the bell on Wednesday, with revenue up 18 percent. David Steinberg, CEO and co-founder, joined Cheddar's Opening Bell to discuss the company's big results, how marketers are turning to its first-party tech solutions and its plans for future growth. "We raised our guidance pretty dramatically for this year," he said. "We publicly announced our Zeta 2025 plan, which we have been focused on internally since 2020 but to get to over a billion dollars in revenue per year and a 20 percent operating margin by 2025."
