E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Amazon is confirming it’s closing all of its physical bookstores as well as its 4-star shops and pop up locations as the online behemoth reworks its physical footprint.
As Russia continues to invade Ukraine, its tech outsourcing sector is at risk. Over the past few years, the country has become a popular outsourcing destination for American and European tech companies, but now the future of that industry is uncertain. Isabelle Bousquette, enterprise technology reporter, for The Wall Street Journal, discusses what repercussions the crisis might have on the industry, and what companies are doing to mitigate possible disruptions.
The Mobile World Congress is underway in Barcelona this week. The annual global trade show is showcasing the latest advancements in mobile and other progressive technologies.
Katie Collins, Senior European Correspondent, CNET joined Cheddar's Opening Bell to break down the latest announcements.
NerdWallet reported strong fiscal Q4 results in its first earnings report as a publicly traded company. The personal finance company saw revenue increase 75 percent year-over-year as the company witnessed a rebound in consumer demand as the pandemic wanes. Tim Chen, Founder & CEO, NerdWallet joined Cheddar's Opening Bell to discuss.
Kraft Heinz is launching a new joint venture with NotCo, a Chilean startup that creates plant-based substitutes using artificial intelligence. The goal is to reimagine global food production and bring plant-based versions of Kraft Heinz products to market at a faster speed, all while driving sustainability. Matias Muchnik, CEO and Co-Founder of NotCo, joined Cheddar's Opening Bell to discuss the partnership, NotCo's technology, and his response to the backlash against the ingredients in meatless meat.
Uber is rolling out a new feature on its app called Explore that will allow users to discover things to do in their area such as dining. The new service is now available in 14 U.S. cities.
Traci Gusher, EY Americas data and analytics leader, joins Cheddar News to discuss how companies have made strides within data and analytics throughout the pandemic and what the chief information officers of today need to focus on and dedicate resources to.
