E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Velo3d, a company that provides metal 3D printed parts for companies such as SpaceX, reported a boost in Q4 revenue quarter over quarter. Founder and CEO Benny Buller, joined Cheddar News to discuss the earnings and the foundation of the company's current success. "The whole space sector is about 25 percent of our business. We have a lot of business in aviation, in power generation, in energy, and in semiconductors. I would say that the big jump in our revenue is related to the release of our Sapphire XC, which is a scale-up product reducing costs by about three times compared to the first Sapphire machines," he said. "This allows customers to dramatically reduce costs as well as make much bigger parts."
Under the U.S. Renewable Fuel Standard (RFS), corn-based ethanol has been mixed into gasoline sold at pumps in the U.S. since 2005, when a policy was enacted aimed at reducing emissions. Corn-based ethanol had been thought to be a relatively greener energy source compared to other biofuels, but now, a new study published in the Proceedings of the National Academy of Sciences reports it may be actually worse for the climate than straight gasoline. Tyler Lark, an assistant scientist at the University of Wisconsin-Madison's Center for Sustainability, joined Cheddar News' Closing Bell and discussed the pushback against the study. "Essentially when you need to produce more corn to meet the demand for use as ethanol as fuel, farmers respond and they switch more crops like soybeans and wheat into corn," Lark said. "They also bring more land into production, so things that used to be pasture grassland, and both those activities are associated with increased greenhouse gas emissions."
Video conferencing service Zoom rolled out a flurry of announcements that included a new Zoom Phone, Zoom Events, and Zoom Contact Center in an effort to transition the company from a pandemic darling to a post-pandemic business — while keeping the product accessible. Kelly Steckelberg, CFO of Zoom, joined Cheddar News to talk about the transition while still remaining affordable. "We currently have no plans to raise our prices," she said. "We focus on bringing as much value as possible to our customers. We often add new features and functionality without any incremental prices across the board."
Alexandre Mongeon, the CEO and co-founder of Vision Marine Technologies, joins Cheddar Innovates to discuss the latest innovations in the e-boating industry, and how fully electric motors and boats will play a role in the fight against the climate crisis.
Even as pandemic restrictions slowly began winding down through 2021, cable and internet provider Comcast's 2021 Network Report showed that average internet consumption increased. Activities like content streaming and online gaming grew between 10 and 20 percent, according to the study. Elad Nafshi, chief network officer for Comcast, joined Cheddar News to share what he thinks will happen with our new online habits in a post-pandemic world. "Beyond, the traditional game downloads, streaming gaming, which falling into the purposes is just like streaming 4K video for us, is starting to pick up and, and certainly we'll watch that consumer behavior continue," he said. Nafshi also discussed the company's investments in 10G technology, its future generation of network speed.
AMC has announced that it will be accepting Dogecoin and Shiba Inu, two meme cryptocurrencies, as online payment options, The theater chain will begin taking the memecoins in "a couple of weeks."
