E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
Card Issuing Platform Marqeta blowing past Wall Street expectations in its Q4 earnings report, with revenue jumping to $155 million, up significantly from the $86 million it reported last quarter. Vidya Peters, Chief Operating Officer, Marqeta, joined Cheddar's Opening Bell to discuss the company's strong growth as well as her tips for female leaders.
Apple wrapped up its first product event of the year called 'Peek Performance.' The event showcased Apple's new affordable iPhone, an iPad air update, and the most powerful mac chip yet. Ian Sherr, editor at large at CNET, joins Cheddar News to discuss the highlights of the event.
Uber Lyft and Doordash are all set to spend $1 million dollars on a campaign and efforts to stop lawmakers from classifying their gig workers as employees. The campaign features TV and online ads highlighting Washington area workers who say they prefer the flexibility of being an independent contractor rather than following the model of a company employee. Professor at NYU. Stern School of Business and author of the sharing economy, Arun Sundararajan, joined Cheddar to discuss more.
Rachel Van Nortwick, CEO and Founder of Vinylly, joins Cheddar Innovates to discuss how this dating app is designed with music lovers in mind, pairing matches based on each individual's unique taste in music.
Stock trading app Robinhood already has been offering cryptocurrency investments but seems further excited about the asset class following President Biden's recent announcement of an executive order. Dan Gallagher, the chief legal and corporate affairs officer for Robinhood, joined Cheddar News to talk about the White House's tentative vision for digital currency. "I think this executive order firmly states that, yes, crypto is here to stay, which it talks about the important competitive issues around crypto and how the United States needs to be a leader, a global leader, in innovation and technology regarding crypto," he said. Gallagher also discussed having clarity around meme stocks going forward but worried about overregulation slowing down innovation.
