E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
As the Russia-Ukraine conflict continues to grow, so do concerns over the impact it could have on the international space community, and more specifically, the International Space Station. Those concerns come after Dmitry Rogozin, the director of Russia's state space agency, posted several tweets over the last few weeks in which he threatened to 'destroy Russia's cooperation on the ISS.' Olympia LePoint, rocket scientist and author of 'Answers Unleashed II: The Science of Attracting What You Want,' joined Cheddar News' Closing Bell to discuss.
U.S. markets closed the day at session lows as the Dow marked its fifth straight week of losses. Investors continue to weigh inflation and the ongoing Russia-Ukraine war and growing economic risk factors. George Seay, CEO of Annandale Capital, joins Cheddar News' Closing Bell to discuss.
Jarrod Loadholt, Partner at Ice Miller, joins Cheddar News' Closing Bell, where he calls President Biden's executive order on digital assets a 'home run' and explains the ways it benefits the greater cryptocurrency market.
Auction-based advertising infrastructure startup Topsort
raised $8 million in a seed funding round. Topsort says companies like Google and Amazon have been making huge profits from auction-based advertising for decades, but that the technology is complicated, exclusive, and hard to build. The company is trying to be a solution, by offering an auction-based advertising API to smaller retailers and marketplaces. Regina Ye, CEO and co-founder of Topsort, joins Cheddar News' Closing Bell to discuss.
Lance Ippolito, Head Trader at Future of Wealth, joins Cheddar News' Closing Bell, where he says the President's executive order on crypto is a step in the right direction even though investor sentiment cooled off on Thursday.
After a week of headlines that ranged from a potential criminal investigation by the Justice Department to a 20 for 1 stock split, Michael Pachter, the managing director of equity research at Wedbush Securities, joined Cheddar News to shake out what wild week means for the tech giant and what he thinks is behind possible government antipathy towards the company. "If you look at Amazon, Capitol Hill hates them," he said. "And maybe it's just because Bezos looks like Dr. Evil, but I think part of it is that a lot of constituents of these legislators just don't whine at Congress, 'leave my company alone,' the way they do with Disney or Microsoft."
The ongoing semiconductor chip shortage has been impacting everything from the purchase of cars to smartphones. Deputy Commerce Secretary Don Graves spoke with Cheddar about the Biden administration's efforts to combat the issue and if the current crisis in Ukraine will have any impact on the global supply chain problems for semiconductors. "We're working very closely with all of our partners and allies around the globe, just as we have on the export controls and sanctions that we've applied to Russia to deal with that needless aggression," he said. "We're also working with them on the challenges of raw materials for a range of industries, including the semiconductor industry. We believe that we are going to be able to meet the demand for the for the near term."
Deputy Commerce Secretary Don Graves spoke to Cheddar's Alex Vuocolo about the ongoing semiconductor shortages and the push from the Biden administration to cover the supply chain problem as well as look ahead to future-proofing it.
