E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
The future of entertainment is interactive, according to the creators of the Fireside app. Mark Cuban and Falon Fatemi say that more and more, audience members will want to be part of the live content they are watching, and Fireside helps content creators do just that. They can create a live audience Q&A, facilitate a discussion, and more, all with the click of a button in the app. Creators also have full control of how they distribute and monetize each piece of content they create. Fatemi, CEO & Co-Founder of Fireside, joins Cheddar to discuss the app's interactive content features, what users and creators can get out of the app, plans for NFT and other virtual products, and more.
Predicting the weather is always a tall task, but it's even more difficult in third-world countries. Atmo is looking to make it easier for the world to forecast the weather with its game-changing Supercomputer. Atmo's CEO Alexander Levy and VP of Government Relations Anna Prouse joined Cheddar News' Closing Bell to talk all about the company's supercomputer and its impact in Uganda.
Tim Davis, Partner and Executive Managing Director at Steward Partners, joins Cheddar News' Closing Bell, where he discusses what activity we could expect to see from the crypto market this week as the Fed decision approaches, the prices of Bitcoin and Ether struggle to find a spark, and the industry continues to digest President Biden's executive order on crypto.
Mission-driven fintech company Propel raised $50 million in a Series B round led by Nyca Partners. Propel's mission is to help low-income Americans improve their financial health. The company's free app is called Providers, designed as a one-stop-shop for Americans to manage government benefits and other income side-by-side. Jimmy Chen, founder and CEO of Propel, joins Cheddar News' Closing Bell to discuss.
Slingshot Aerospace, a company focused on the future of space sustainability, raised $25 million in its latest Series A funding round. The company's projects will allow commercial, government, and civil satellite operators to share traffic information. Slingshot Aerospace's co-founder and CEO Melanie Stricklan joined Cheddar News' Closing Bell to talk about the up-and-coming company.
A Ukrainian drone company is using its technology to help defend its home nation during the ongoing war with Russia. Valerii Iakovenko, co-founder and CEO of DroneUA, joined Cheddar News to discuss its efforts to help against the invasion. "These drones can be used to do strikes more precise and even cheap drones, even simple technologies can help to make a defensive possibilities more precise," he said.
Ford has released its plans to grow its electric vehicle business to Europe — despite a potential lack of full features due to the ongoing chip shortage. Dan Ives, managing director of equity research at Wedbush, joined Cheddar News to talk about the challenges facing the automaker. "I mean for them, it's really a Catch-22 because they can't lose out on demand," he said. "And they're having to make some tough decisions." He noted that Ford's stock is under pressure even as the electric vehicle play is the right long-term decision.
