E*TRADE Generation Trader: FitBit's Position in Wearable Tech
FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Canopy Growth reported a wider-than-expected loss in its fourth quarter and fiscal year results. However, the cannabis company plans to expand its portfolio and make new investments to achieve profitability and drive growth. CEO David Klein provides insight into the earnings report and how the company plans to reach profitability. “The premium strategy coupled with our mainstream brands in Canada is the key to achieving profitability here," he said.
U.S. stocks ended near session highs to close Thursday's session after retailers released positive earnings results. Investors also continued to weigh the federal reserve's recent indication that the central will raise rates in an effort to curb inflation. Adam Johnson, Portfolio Manager for Adviser Investments, joins Cheddar News' Closing Bell to discuss.
Elon Musk officially dropped out of the $200 billion club.
The move comes as Tesla's stock continues to plummet as a number of banks and analysts reconsider their lofty valuation of the automaker. Greg Martin, Co-Founder, Rainmaker Securities joined Cheddar's Opening Bell to discuss.
On today's Biz Breakdown: Elon Musk ups his offer to buy Twitter, Pfizer drops vaccine cost for some lower income countries, and Oreo & Ritz team up to create a cracker-cookie Sandwich
Catching you up on today's top stories with Elon Musk raising his own commitment to purchasing Twitter with $33.5 billion, Apple plans to produce 220 million iPhones this year, and the company also is raising its hourly retail wage to $22 per hour amid ongoing unionization efforts at its stores.
Everyone is searching for that social media moment, whether it’s filming a viral dance for TikTok or snapping a selfie for your Instagram Story. Cheddar News explores the activities made for the online world, including streaming companies creating real-life experiences to entice you to stay subscribed, TikTok taking the stage with its first theatrical production, and how one immersive experience made out of candy encourages you to revisit your childhood.
It's not a scene from a movie: an asteroid the size of Mount Everest is headed toward earth. It's bigger than 99% of the asteroids in our solar system. But Cheddar anchor Shannon Lanier says fear not. The giant rock will miss us by more than 2 million miles.
Join Cheddar News as we break down the top headlines for Thursday, May 26 including updates on the Texas school shooting, President Joe Biden's executive order on police reform, and a recount in the Pennsylvania GOP Senate primary.
